Flapper Girl Branding

A popular fixture in Portland's handmade scene, Flapper Girl was due for a fresh visual identity to reflect its line of snappy, vintage-inspired handmade goods. Combining mid-century patterns and motifs, clean typefaces, and a decidedly flirtatious logo, Flapper Girl's new branding package encapsulates the company's smart and stylish aesthetic.

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Custard King Branding

Custard King—a mid-century landmark in downtown Astoria, Oregon—was due for a fresh rebranding. After being acquired by new ownership, the goal was to re-capture the streamlined charm of 1950s diners. A timeless color palette that reflects the roots of this coastal town is combined with retro typefaces and contemporary, fun tongue-in-cheek elements that beautifully tie together the past and the present.

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The Secret Ceremony Promotional Items

The Secret Ceremony is a Portland, Oregon rock band with a grungy, witchy vibe. They needed promotional materials that hinted at the dark arts, without being too satanic or heavy metal. A logo and wordmark set that hints at alchemy and magic, paired with darker tones of black, amethyst, and grey, created a visual identity that made the band (and their fans) throw the horns in approval.

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Black Cat Lounge Restaurant Branding

Black Cat Lounge provides a unique dining experience that captures the essence of Halloween using an atmosphere charged with a sense of excitement and wonder. Although not a real restaurant, this establishment comes to life through a branding suite that nods to the spooky romance of a turn-of-the-century autumn, using a warm, muted color palette, retro illustrations and vintage photography.

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Rolling Thunder Event Collateral

When Laughing Planet announced its first annual burrito rolling contest, an exciting collateral suite that evokes the loose, rebellious fun of vintage western films was the only direction that made sense—thus, Rolling Thunder was born. With a color palette that conjures the free-wheelin' team spirit of a high school sports team, and humorous details that are keystone to the Laughing Planet brand, this suite was a huge hit to contestants and spectators alike.

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Crafty Wonderland Promotional Event Package

This promotional package for Portland's iconic handmade marketplace includes a booklet that users can transform into an inspirational banner, branded pillows to be placed throughout the city and a fun poster featuring hand-embroidered elements.

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Pretty Mean Desserts

The sweetly spiked lettering of my Pretty Mean Desserts series is easily adapted across a variety of media. Whether in print in my postcard series or on screen in this music video for all-girl rock band The Jolenes, if there's a moral to be found here, it's the value of always "saying it with a smile." Not only did I produce the music video, but you can hear me drumming on this track, as well.

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Kung Pao Cobra Branding

Equal parts stoner culture, crass jokes, and As Seen on TV™ advertisements, Kung Pao Cobra is a line of t-shirts and accessories that prides itself on being that weird conversation starter among Gen Xers and Millenials. This branding suite reinforces Kung Pao Cobra's essence by visually fusing early MTV culture and Regan-era cigarette advertisements in a way that states, "Let your freak flag fly, my friend!"

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Teratology Trading Cards

The Victorians had a taste for both the elegant and the grotesque. Inspired by their love of curios and curiosities, this limited edition trading card set features some of history's best-known human oddities.

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That Darn Machine Promotional Sewing Kit

This promotional sewing kit helps people get started in learning sewing skills by providing them with supplies, a mini instructional booklet, and access to an educational website about the tradition of sewing in America that features video tutorials and a timeline of sewing machine history.

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Retro Academia Identity Package

This personal identity package is taking you back to school! My love for vintage yearbooks and aged ephemera comes to life in my retro academia-inspired stationery and too-cool-for-school promotional items. This identity package was published in the book Design: Portfolio: Self Promotion At Its Best.

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School of Traditional Western Herbalism Branding

The School of Traditional Western Herbalism is a professional resource for plant medicine education in Portland, Oregon. This branding package reinforces the school's essence and values by visually fusing ancient wisdom with a contemporary aesthetic through botanical motifs, earth tones, natural fibers and a crisp, clean typeface.

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